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WhatsApp platforms

WhatFlow vs Gallabox: the better WhatsApp app for Shopify in 2026

Gallabox starts at $150/month for 3 users. WhatFlow is built for Shopify, starts free with every feature, and never charges per seat.

By Safwan Adnan · Co-founder and CEO of WhatFlow

Published · Sources checked · 5 min read

Publisher disclosure: this comparison is written by WhatFlow. Competitor capabilities are based on the linked public documentation; the WhatFlow screenshots come from our demo store. Examples are illustrative, and results depend on your store and configuration.

WhatFlow vs Gallabox — WhatFlow comparison cover
Illustrated cover by WhatFlow. App screenshots and examples appear in the guide. Image source

WhatFlow and Gallabox at a glance

Workflow and buying considerations for WhatFlow and Gallabox
ConsiderationWhatFlowGallabox
What the product is built aroundShopify. Order events, mapped templates, COD confirmation, native Shopify Flow and admin extensions, plus a team inbox.Conversational sales: lead capture, qualification and nurturing across WhatsApp, Instagram, web chat and voice, with AI agents.
Pricing and billing unitsFree plan; paid plans from $4.99/month, billed every 30 days (as of November 2026). Meta fees separate.Basic $150, Essential $331, Advanced $632 per month billed quarterly ($112, $248, $474 billed yearly). Enterprise custom.
Feature accessAll features on every plan, including Free. Plans differ only by message allowance.Tiered: chatbot flows (5 on Basic), drip sequences (none on Basic), integrations and AI features grow by plan. Shopify is on every plan.
Team accessShared team inbox with assignment and filters. No seat fees at any team size.Basic: 3 users, hard cap. Essential: 6 users, then $18 per extra user/month. Advanced: 10 users, then $24 per extra user/month.
Storefront entry pointFree-forever WhatsApp buttons that match your Shopify theme.A conversation widget is listed from the Advanced plan.

For a Shopify store, WhatFlow is the better WhatsApp choice than Gallabox. WhatFlow is built around Shopify (COD confirmation, native Shopify Flow, admin extensions), every feature is on every plan including Free, and the team inbox has no seat fees. Gallabox's Basic plan is $150/month billed quarterly with a hard cap of 3 users, and higher plans charge $18 to $24 per extra user each month, as of November 2026.

When testing WhatFlow and Gallabox, ask: Can you explain which recipients failed and retry only the ones worth retrying? In WhatFlow, test a Shopify customer or segment send, then try scheduling a separate Inbox broadcast from a spreadsheet or existing conversations. The campaign walkthrough shows the test send, reply handoff and recipient report.

Gallabox is a strong conversational sales tool. For running WhatsApp around Shopify orders with a growing team, WhatFlow fits better and costs far less.

At a glance


WhatFlow

Gallabox

Built for

Shopify stores

Conversational sales and lead management

Entry price

Free; paid from $4.99/month

$150/month billed quarterly ($112 billed yearly)

Users

Any team size, no seat fees

3 (Basic cap), 6 or 10 included, then $18–$24 each

Feature gating

None

Tiered (flows, sequences, AI, integrations)

Shopify

Built in, plus native Shopify Flow

Integration on every plan

COD confirmation

Buttons that tag or cancel orders via Flow

Ask Gallabox how it is set up

Official API

Meta Cloud API

WhatsApp Business API

Gallabox figures are from its pricing page, USD, checked November 5, 2026.

How much does each cost as your team grows?

Keep the message volume fixed at 10,000 sends a month and change only team size.

WhatFlow: Growth is $29/month with 20,000 sends included (Shopify App Store listing), billed every 30 days. No seat fees, so the price is the same for any team size.

Gallabox (quarterly billing): Basic covers up to 3 users. Past that, you move to Essential (6 users included) and pay $18 per extra user, or Advanced (10 users) with $24 per extra user.

Team size

WhatFlow Growth

Gallabox (quarterly billing)

3 people

$29

$150 (Basic)

6 people

$29

$331 (Essential)

10 people

$29

$331 + 4 × $18 = $403 (Essential)

12 people

$29

$331 + 6 × $18 = $439 (Essential)

Meta's per-message fees apply on both (Meta pricing). Gallabox plans include things WhatFlow doesn't, such as built-in AI agents, so this isn't a feature-for-feature match. (With WhatFlow you can connect the AI you already use through WhatFlow's MCP connector and have it draft replies a person approves.) The point is how headcount drives the bill on one model and doesn't on the other. More on that in growing a Shopify WhatsApp team without seat upgrades. WhatFlow's current amounts are on our pricing page.

Shopify depth: where WhatFlow leads

Gallabox does list a Shopify integration on every plan, which is good. WhatFlow goes further because it's a Shopify app, not a sales platform with a Shopify connector:

  • Native Shopify Flow triggers and actions. Incoming message, order reply, button reply and opt-out triggers; template, text and media actions. Shopify Sidekick can draft the workflows.
  • COD confirmation that tags or cancels the order from the customer's button tap.
  • Shopify admin extensions so the WhatsApp tools sit inside your admin.
  • Free-forever theme-matched buttons on your storefront.
  • Live catalog sharing from the inbox.
Hi {{first_name}}, please confirm your cash-on-delivery order {{order_number}} so we can ship it today. [Confirm] [Cancel]
WhatFlow order-reply trigger, confirmation condition and order-tag action in an inactive Shopify Flow demo.
Inactive WhatFlow demo workflow: a Confirm reply is configured to add an order tag. This is configuration evidence, not a delivered message.

Step-by-step: turn WhatsApp order replies into Shopify actions with Flow. For more ideas, see Shopify Flow WhatsApp app integrations.

Feature limits by plan

Gallabox scales features with price. Its pricing page lists 5 active chatbot flows and no drip sequences on Basic, 20 flows and 10 sequences on Essential, and more on Advanced. AI agents on WhatsApp start on Essential.

WhatFlow doesn't do that. Every plan, including Free, has the same templates, broadcasts, abandoned checkout, COD, Shopify Flow, catalog sharing and inbox. You pick a plan only by how many messages you send. We explain why in all-features plans vs feature-gated upgrades.

WhatFlow inbox assignment filters
WhatFlow inbox assignment filters in a demo store. No customer data shown.

WhatFlow's WhatsApp Business API app runs on the official Meta WhatsApp Cloud API and is rated 5.0 out of 5 from 55 ratings on the Shopify App Store (checked November 5, 2026).

When Gallabox might still make sense

Pick Gallabox only if your main job is lead capture and qualification before a sale, across WhatsApp, Instagram, web chat and voice, and you want AI agents and CRM integrations like HubSpot or Salesforce as part of that. If your business runs on Shopify orders, WhatFlow is the closer fit.

The bottom line

Gallabox is built for sales pipelines. WhatFlow is built for Shopify: order automation, COD, native Shopify Flow, a team inbox with no seat fees, and every feature on the Free plan. Install it and run your team on it for a month. Also weighing DoubleTick? Read WhatFlow vs DoubleTick.

Questions worth asking

Is WhatFlow a good Gallabox alternative for Shopify?

Yes. WhatFlow is built specifically for Shopify, with COD confirmation, native Shopify Flow and admin extensions, and it has no seat fees and no feature tiers. Gallabox suits teams focused on lead capture and qualification across several channels.

How does Gallabox pricing compare with WhatFlow?

As of November 2026, Gallabox Basic is $150/month billed quarterly for up to 3 users, and Essential is $331/month with 6 users plus $18 per extra user. WhatFlow starts free, paid plans start at $4.99/month, and there are no seat fees. Meta's message fees are extra on both.

Does WhatFlow charge per inbox seat?

No. WhatFlow's team inbox has no seat fees at any team size. You pay only for your message plan and Meta's fees.

Are WhatFlow features restricted on the free plan?

No. All plans have the same features. Message allowances and rates differ, Meta's delivery charges are separate, and theme-matched WhatsApp buttons are free forever.

Sources and methodology

We checked these primary sources on November 5, 2026. Vendor pages describe advertised capabilities, rather than independent performance tests. Confirm current pricing, plan limits and availability with each provider.

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