Publisher disclosure: this comparison is written by WhatFlow. Competitor capabilities are based on the linked public documentation; the WhatFlow screenshots come from our demo store. Examples are illustrative, and results depend on your store and configuration.
WhatFlow and Saysimple at a glance
| Consideration | WhatFlow | Saysimple |
|---|---|---|
| Built for | Shopify stores of any size, from first sale to large support teams. Admin extensions, native Shopify Flow triggers and actions, COD confirmation and a team inbox on the official Meta Cloud API. | A multichannel conversation workspace (WhatsApp, Messenger, Instagram) with packaged users, contacts and channels. |
| Pricing | Free plan, paid plans from $4.99/month (Plus is $9.99 for 5,000 sends). No seat fees. Meta's WhatsApp charges are billed separately. | Grow €139/month (€119 yearly) with 3 users, 2,000 contacts and 1 WhatsApp channel; Scale €349/month (€289 yearly) with 5 users and 5,000 contacts. Meta fees billed by Meta (as of November 2026). |
| Feature access | Every feature on every plan, including Free. Plans only change message allowances and rates. | Flow Builder is a €99/month add-on on Grow (included on Scale); broadcasting is €59/month on both; Developers API is a €99/month add-on on Grow. |
| Team inbox | Shared WhatsApp inbox with assignment, filters and saved replies. No seat fees, so add the whole team. | Grow includes 3 users and Scale 5; extra users from €25/user/month. |
| Storefront WhatsApp button | Theme-matched WhatsApp chat buttons, free forever. | Check Saysimple's web widget against your Shopify theme. |
WhatFlow vs Saysimple: Saysimple is a multichannel conversation workspace sold in packages of users, contacts and add-ons. WhatFlow is a WhatsApp app built for Shopify, where every feature is on every plan (Free included) and the team inbox has no seat fees. For a Shopify store, that means broadcasts, automations and the whole team for a fraction of Saysimple's price.
WhatFlow vs Saysimple at a glance
WhatFlow | Saysimple | |
|---|---|---|
Built for | Shopify stores on WhatsApp | Multichannel customer conversations |
Starting price | Free; paid from $4.99/month | Grow €139/month (€119 yearly) |
Users | No seat fees | 3 on Grow, 5 on Scale; extra from €25/user |
Automation | Native Shopify Flow, included | Flow Builder add-on on Grow (€99/month) |
Broadcasts | Included | €59/month add-on |
Contacts | Not capped by plan | 2,000 on Grow, 5,000 on Scale |
Saysimple figures are from its pricing page as of November 2026. WhatFlow's Business API app is rated 5.0 out of 5 from 55 ratings on the Shopify App Store, as of November 5, 2026.
Bigger team? WhatFlow scales with you. It's the official Meta WhatsApp Cloud API, with Meta-approved templates and a business profile that's eligible for Meta's verified badge, an inbox with assignment and filters and no seat fees at any team size, and automation that runs inside Shopify Flow rather than in a side tool. Enterprise-ready, without enterprise pricing, and still free to start.
How much does it cost: WhatFlow vs Saysimple?
Here's a realistic setup for a growing Shopify store: five people on WhatsApp, broadcasts for launches, and automated flows.
- Saysimple Grow: €139 + 2 extra users (from €25 each) + Flow Builder €99 + broadcasting €59 = about €347/month on monthly billing. Or Scale at €349 (Flow Builder included) plus €59 for broadcasting = €408/month.
- WhatFlow: say 20,000 messages a month on Growth = $29/month, all five people included, broadcasts and Shopify Flow included.
Meta bills its per-message WhatsApp charges separately on both (Meta's pricing). The full WhatFlow plan list is on the pricing page. For the general principle, see all-features plans vs feature gating.
Shopify workflows, included
Saysimple's flows are built in its own Flow Builder. WhatFlow's automations run in Shopify Flow, inside Shopify, with WhatFlow triggers (incoming message, order reply, button reply) and actions (template, text, media). That means a WhatsApp reply can tag an order, update a customer or trigger another app's workflow without leaving Shopify. See connecting WhatsApp to your Shopify apps with Flow.
A COD confirmation, for example:
Hi Ahmed, your order #9031 (SAR 315, cash on delivery) is confirmed for delivery tomorrow. Tap Confirm to keep it or Cancel if plans changed.
You also get abandoned checkout recovery, shipping updates, review requests, live catalog sharing and free theme-matched WhatsApp buttons.
The team inbox
WhatFlow's team inbox has assignment, filters and saved replies, and no seat fees. Bring in a temp for Black Friday or let the warehouse answer stock questions without buying another user. No-seat-fee vs per-seat inboxes lays out what that saves as you grow.
How do you set up WhatFlow on Shopify?
- Install WhatFlow WhatsApp Business API from the Shopify App Store.
- Connect your WhatsApp number through Meta's Embedded Signup, right inside Shopify admin.
- Turn on the free theme-matched WhatsApp button so shoppers can start a chat from your store.
- Pick one template to start with (COD confirmation, abandoned checkout or a shipping update), map the Shopify fields in the template editor and submit it to Meta for approval.
- Invite everyone who answers customers to the team inbox. There are no seat fees, so don't ration logins.
Meta reviews every template, so submit yours early. If one gets rejected, these fixes cover the usual reasons.
When Saysimple might still make sense
Pick Saysimple only if you want one workspace for WhatsApp, Messenger and Instagram across a service team, and you need its longer conversation history (Scale lists 365 days, Grow 90). That's a real multichannel use case.
The bottom line
For WhatsApp on Shopify, WhatFlow includes what Saysimple sells as add-ons: broadcasts, automation and extra users. Every feature is on every plan, starting free. Install WhatFlow, invite the whole team, and send your first broadcast without buying a module.
Questions worth asking
How much does Saysimple cost compared with WhatFlow?
As of November 2026, Saysimple Grow is €139/month for 3 users and 2,000 contacts, with Flow Builder (€99/month) and broadcasting (€59/month) as add-ons; Scale is €349/month. WhatFlow starts free with every feature, paid plans from $4.99/month and no seat fees.
Is WhatFlow a Saysimple alternative for Shopify?
Yes. WhatFlow gives Shopify stores WhatsApp templates, broadcasts, COD confirmation, native Shopify Flow triggers and a no-seat-fee team inbox on every plan. Saysimple fits businesses that want one multichannel workspace across WhatsApp, Messenger and Instagram.
Does WhatFlow charge per inbox seat?
No. WhatFlow's team inbox has no seat fees, so your support, sales and fulfilment people can all answer WhatsApp without the bill changing. You pay for a message plan, and Meta bills its WhatsApp charges separately, as it would with Saysimple.
Is the WhatFlow Free plan limited?
No features are held back. The Free plan includes templates, Shopify Flow triggers and actions, COD confirmation, catalog sharing and the team inbox. Paid plans from $4.99/month only add message allowance at lower rates, and the theme-matched WhatsApp button is free forever.
Sources and methodology
We checked these primary sources on November 5, 2026. Vendor pages describe advertised capabilities, rather than independent performance tests. Confirm current pricing, plan limits and availability with each provider.
- Saysimple: official product and commercial information
Saysimple pricing page, checked November 2026: Grow €139/month and Scale €349/month, users, contacts, history, add-ons (Flow Builder, broadcasting, extra users), Meta fees separate.
- WhatFlow WhatsApp Business API on the Shopify App Store
WhatFlow's plans (Free, and paid from $4.99/month), included sends, Shopify Flow and admin features, and its 5.0/5 rating from 55 ratings, checked November 5, 2026.
- WhatsApp Business Platform pricing
Meta's per-message WhatsApp pricing by country and template category, billed separately from any app or platform fee.