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New FeatureOfficial API App

WhatsApp Analytics: Messages, Conversations, Costs and Recovered Revenue

A new analytics dashboard shows WhatsApp messages, conversations, Meta pricing, template performance and revenue recovered from abandoned carts.

Applies to: WhatFlow Business API, the official Meta Cloud API app

What's new

  • Messaging and conversation trends over time.
  • Meta pricing breakdown, so you can see what WhatsApp costs you.
  • Template performance, with links to each template in WhatsApp Manager.
  • Recovered revenue from abandoned checkouts, using Shopify's own sales data.
  • Recovery and invoice links get UTM tags for Shopify marketing reports.

Why it matters

You can see what WhatsApp costs and what it earns in one place.

See all updates →